{"id":11518,"date":"2024-06-14T10:36:33","date_gmt":"2024-06-14T14:36:33","guid":{"rendered":"https:\/\/stage.storylinecommunication.com\/odyssee-bal-du-maj-2024\/"},"modified":"2025-05-23T14:48:00","modified_gmt":"2025-05-23T18:48:00","slug":"odyssee-bal-du-maj-2024","status":"publish","type":"page","link":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/","title":{"rendered":"Odyss\u00e9e Bal du MAJ 2024"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A journey beyond conventional boundaries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

An identity for the city's most prestigious event.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Joliette Art Museum Foundation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Brand identity and variations for graphic material <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

for a fifth edition <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The foundation had already chosen the name of the event, and it was confirmed that we would be collaborating with CR34TE<\/a>, experts in the ideation and realization of ambitious lighting projects. for the room’s lighting design. We integrated a gradation delicately evoking neon lighting. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A signature event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

ensure visual continuity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Although the event changes theme each year, we were careful to maintain visual continuity by integrating elements of the previous event’s visuals into the creation of the 2024 event image. This has strengthened the visual identity and created an aesthetic consistency that is easily recognizable by participants and partners alike. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

an eventful journey full of adventures <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Inspired by the theme, we explored the idea of an eventful journey by merging the two “s” and offsetting the “o” in “Odyss\u00e9e”. These graphic elements energize the brand image by adding context without compromising legibility. <\/div>
<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A journey beyond conventional boundaries An identity for the city’s most prestigious event. Client Joliette Art Museum Foundation Mandate Brand identity and variations for graphic material for a fifth edition The foundation had already chosen the name of the event, and it was confirmed that we would be collaborating with CR34TE, experts in the ideation […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11518","page","type-page","status-publish","hentry"],"yoast_head":"\nOdyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu\" \/>\n<meta property=\"og:description\" content=\"A journey beyond conventional boundaries An identity for the city’s most prestigious event. Client Joliette Art Museum Foundation Mandate Brand identity and variations for graphic material for a fifth edition The foundation had already chosen the name of the event, and it was confirmed that we would be collaborating with CR34TE, experts in the ideation […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Storyline Communication - Marketing de contenu\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T18:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1074\" \/>\n\t<meta property=\"og:image:height\" content=\"1074\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/\",\"url\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/\",\"name\":\"Odyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu\",\"isPartOf\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg\",\"datePublished\":\"2024-06-14T14:36:33+00:00\",\"dateModified\":\"2025-05-23T18:48:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage\",\"url\":\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg\",\"contentUrl\":\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/stage.storylinecommunication.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Odyss\u00e9e Bal du MAJ 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/#website\",\"url\":\"https:\/\/stage.storylinecommunication.com\/\",\"name\":\"Storyline Communication - Marketing de contenu\",\"description\":\"Le Storytelling: l'histoire qui relie les gens aux objets\",\"publisher\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stage.storylinecommunication.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/#organization\",\"name\":\"Storyline Communication - Marketing de contenu\",\"url\":\"https:\/\/stage.storylinecommunication.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/stage.storylinecommunication.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2021\/12\/01_sl_Top-2-scaled.jpg\",\"contentUrl\":\"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2021\/12\/01_sl_Top-2-scaled.jpg\",\"width\":1326,\"height\":1200,\"caption\":\"Storyline Communication - Marketing de contenu\"},\"image\":{\"@id\":\"https:\/\/stage.storylinecommunication.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Odyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Odyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu","og_description":"A journey beyond conventional boundaries An identity for the city’s most prestigious event. Client Joliette Art Museum Foundation Mandate Brand identity and variations for graphic material for a fifth edition The foundation had already chosen the name of the event, and it was confirmed that we would be collaborating with CR34TE, experts in the ideation […]","og_url":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/","og_site_name":"Storyline Communication - Marketing de contenu","article_modified_time":"2025-05-23T18:48:00+00:00","og_image":[{"width":1074,"height":1074,"url":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/","url":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/","name":"Odyss\u00e9e Bal du MAJ 2024 - Storyline Communication - Marketing de contenu","isPartOf":{"@id":"https:\/\/stage.storylinecommunication.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage"},"image":{"@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg","datePublished":"2024-06-14T14:36:33+00:00","dateModified":"2025-05-23T18:48:00+00:00","breadcrumb":{"@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#primaryimage","url":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg","contentUrl":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2024\/06\/437750992_3309446032682379_1633751122184154481_n-e1738874019911-1024x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/stage.storylinecommunication.com\/en\/odyssee-bal-du-maj-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/stage.storylinecommunication.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Odyss\u00e9e Bal du MAJ 2024"}]},{"@type":"WebSite","@id":"https:\/\/stage.storylinecommunication.com\/#website","url":"https:\/\/stage.storylinecommunication.com\/","name":"Storyline Communication - Marketing de contenu","description":"Le Storytelling: l'histoire qui relie les gens aux objets","publisher":{"@id":"https:\/\/stage.storylinecommunication.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stage.storylinecommunication.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/stage.storylinecommunication.com\/#organization","name":"Storyline Communication - Marketing de contenu","url":"https:\/\/stage.storylinecommunication.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/stage.storylinecommunication.com\/#\/schema\/logo\/image\/","url":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2021\/12\/01_sl_Top-2-scaled.jpg","contentUrl":"https:\/\/stage.storylinecommunication.com\/wp-content\/uploads\/2021\/12\/01_sl_Top-2-scaled.jpg","width":1326,"height":1200,"caption":"Storyline Communication - Marketing de contenu"},"image":{"@id":"https:\/\/stage.storylinecommunication.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/pages\/11518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/comments?post=11518"}],"version-history":[{"count":3,"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/pages\/11518\/revisions"}],"predecessor-version":[{"id":11635,"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/pages\/11518\/revisions\/11635"}],"wp:attachment":[{"href":"https:\/\/stage.storylinecommunication.com\/en\/wp-json\/wp\/v2\/media?parent=11518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}