{"id":11508,"date":"2024-06-14T10:09:54","date_gmt":"2024-06-14T14:09:54","guid":{"rendered":"https:\/\/stage.storylinecommunication.com\/awareness-campaign-city-of-joliette\/"},"modified":"2025-05-21T11:35:15","modified_gmt":"2025-05-21T15:35:15","slug":"awareness-campaign-city-of-joliette","status":"publish","type":"page","link":"https:\/\/stage.storylinecommunication.com\/en\/awareness-campaign-city-of-joliette\/","title":{"rendered":"Awareness campaign for the City of Joliette"},"content":{"rendered":"\t\t
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Raising awareness and mobilizing an entire city for the environment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Citizen awareness campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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City of Joliette<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideation, strategy and campaign design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Target audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Citizens of the City of Joliette<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Because it's so easy to forget...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For this campaign to ban single-use plastic bags, we thought of the public by creating a memorable slogan: “My keys, my wallet, my phone, MY BAG”. This mantra, designed to stay in your head, helps you remember to bring a reusable bag. We also prepared a kit for retailers, enabling them to raise awareness among their customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Facilitating the human experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minimizing irritants for merchants and residents alike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The message had to be understood at a glance, grab attention and be recognizable at all points of sale in the city. Our aim was not to moralize, but to support merchants by providing them with tools to get the message out to the community during this transition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A united city for a greener future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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This initiative aims to turn a simple reminder into a daily reflex, contributing to a greener future for our community and our planet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Raising awareness and mobilizing an entire city for the environment Citizen awareness campaign Client City of Joliette Mandate Ideation, strategy and campaign design Target audience Citizens of the City of Joliette Because it’s so easy to forget… For this campaign to ban single-use plastic bags, we thought of the public by creating a memorable slogan: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11508","page","type-page","status-publish","hentry"],"yoast_head":"\nAwareness campaign for the City of Joliette - Storyline Communication - Marketing de contenu<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awareness campaign for the City of Joliette - 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