{"id":11492,"date":"2024-11-21T13:12:00","date_gmt":"2024-11-21T18:12:00","guid":{"rendered":"https:\/\/stage.storylinecommunication.com\/fundraising-fondation-pour-la-sante-du-nord-de-lanaudiere\/"},"modified":"2025-05-23T14:25:55","modified_gmt":"2025-05-23T18:25:55","slug":"fundraising-fondation-pour-la-sante-du-nord-de-lanaudiere","status":"publish","type":"page","link":"https:\/\/stage.storylinecommunication.com\/en\/fundraising-fondation-pour-la-sante-du-nord-de-lanaudiere\/","title":{"rendered":"Fundraiser for the Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re"},"content":{"rendered":"\t\t
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Making collective pride shine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Shining a light on a community movement that's lighting up the northern Lanaudi\u00e8re region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mandate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand strategy, brand identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A name filled with hope: Lumi\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LUMI\u00c8RE (Light in French)<\/strong> isn’t just a name, it’s an invitation to shine together. Inspired by the very essence of the holidays, we’ve used this short, evocative word to symbolize warmth, hope and the magic of sharing. Through this campaign, each donation lights up a real light on a large collective Christmas tree located in front of the Centre hospitalier de Lanaudi\u00e8re, transforming each individual gesture into a visible symbol of solidarity and joy. <\/p>

The choice of name embodies the spirit of the campaign: to create a movement where generosity enlightens the community. LUMI\u00c8RE<\/strong>, with its simplicity and evocative power, lays the foundation for a universal and lasting message, to be used throughout this festive initiative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A dreamlike atmosphere for young and old<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The magical world of Christmas tales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inspired by the enchanting tales we remember from our childhood, the graphic choices echo the warmth of the Christmases of yesteryear. A palette of soft, comforting colors, typography reminiscent of traditional calligraphy and a narrative setting that immerses us in a magical, <\/span>nostalgic<\/span> atmosphere. <\/p>

Every visual element and every message has been designed to recreate the unique emotion of the holidays, while bringing young and old together around a shared story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The
snowball effect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Each donation becomes a spark of inspiration, creating a positive dynamic where each participant, touched by the spirit of the campaign, is encouraged to spread the word. This phenomenon, often referred to as the snowball effect<\/strong>, can transform each contributor into an active ambassador for the cause. <\/p>

By sharing their gesture with their personal and professional network, these impromptu ambassadors have the power to multiply the impact of the campaign. From one to the next, the collective momentum can grow, generating not only additional contributions, but also a heightened sense of solidarity and belonging to the unifying project. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Making collective pride shine Shining a light on a community movement that’s lighting up the northern Lanaudi\u00e8re region Client Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re Mandate Brand strategy, brand identity A name filled with hope: Lumi\u00e8re LUMI\u00c8RE (Light in French) isn’t just a name, it’s an invitation to shine together. Inspired by the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11492","page","type-page","status-publish","hentry"],"yoast_head":"\nFundraiser for the Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re - Storyline Communication - Marketing de contenu<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundraiser for the Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re - Storyline Communication - Marketing de contenu\" \/>\n<meta property=\"og:description\" content=\"Making collective pride shine Shining a light on a community movement that’s lighting up the northern Lanaudi\u00e8re region Client Fondation pour la sant\u00e9 du Nord de Lanaudi\u00e8re Mandate Brand strategy, brand identity A name filled with hope: Lumi\u00e8re LUMI\u00c8RE (Light in French) isn’t just a name, it’s an invitation to shine together. 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